The answer is no. As far as SEO is concerned, your business DOES NOT need to pay to be listed on Yellow Pages. This is a question that comes up often when I talk to small businesses about their online marketing efforts. Majority of business owners receive phone calls from YP (Yellow Pages) representatives with offers of getting to top of category results. These are often misinterpreted as Google results, as opposed to Yellow Pages search categories. Before we get into more detail let’s go over a quick overview of YP and why they’re reaching out to small businesses.