We hear a lot of stories and stats on how social media can benefit organizations by helping them connect with customers online. As a matter of fact we put together 3 great examples of online customer service that every small business should aspire to.
However, the same social media tools can also have the opposite results for organizations: negative aura surrounding the brand. How is this possible? For one, no one can control the flow and spread of content online – if people start sharing something you cannot stop them from doing so. Screenshots, clippings and saved information make it impossible to bury something away. The best way for your business to avoid becoming part of a wide-spread bad social media marketing fiasco is to be aware of digital do’s and dont’s.
Let’s take a look at and break down actual, historical examples from some well recognized brands and how their social unawareness led them to negative out-lash (so that your business doesn’t do the same):