Publishers are frustrated and taking action. Readers with ad blockers are increasing in number. Advertisers are questioning paid ads. The online advertising industry is going bonkers over ad blockers.
Surprisingly, ad blockers have just started to take off in the last couple of months. Personally, I’ve been using one for a couple of years now. Yes, I am part of that group that chooses which ads I see and which I block. However, recent publishers have been blocking readers with ad blockers. You may have seen a message similar to the ones below: