Brand Personality, What Is It?
We often hear the phrase “Brand Personality” thrown around by marketing gurus – but what really is it? Is it meant for big brands using agencies? How can small business create one? All great questions.
Simply put, brand personality is how your business and the associated products or services, are perceived, consumed and engaged with by the general public. Notice that I did not just say “customers”? Because your brand personality spans beyond customers and becomes a reality of all audience members aware of it, whether they use it or not.