Email marketing for small business is awesome, really really awesome! Done right it can lead to many positives in business growth, customer retention and lead generation.
In order to efficiently tap into all of these benefits, it is necessary to properly build each and every email marketing campaign to meet email spam regulations, focus on set goals and measure results. If you’ve ever had trouble keeping tracking of all of these things; fret no more! Below is a downloadable (and interactive) PDF checklist to ensure you cover all of the important details of every email campaign:
The truth, much like many small business questions, is that the answer to this question is “it depends”. Not because it is the safe answer, but because it is the most appropriate one.
A lot of small businesses vary in how they function; operations, growth, comfort level with a non-employee resource such as a freelancer (an important factor), etc. Below you fill find an outline, including a neat graphic, on the difference between hiring employees or freelancers.
If you have a website or a social media presence with any sort of contact information (especially a publicly published email) you have, or still do, probably received some sort of email marketing indicating that your website rankings are below the first page of Google. Similarly, the same proposal indicates how the sender can work special online marketing magic at an affordable rate – getting your company visible across social media, Google search, etc. Most of these emails are spam, and spotting real vs. spam is sometimes difficult.
However, there are ways to spot a worth-while email proposal from it’s spammy counterpart. Below we take a look at each type of email and it’s features that help set them apart:
We usually talk about all of the different online marketing tactics, strategies, services, etc. But what if, as a small business owner, you’re somewhat familiar with these efforts and are looking to do majority of the work yourself? Luckily we have decided to do the hard work of researching resources for you and share some great FREE online marketing tools for small business:
Internet of Things, or as the new IoT abbreviation is starting to take precedence, is sweeping the business world. It is all around us – from CES technology shows to business columns, but what is IoT? And more importantly how will the Internet of Things affect small business? Before I get into the influences, it would be beneficial to outline the definition of IoT, and according to Wikipedia this is what defines IoT:
the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure. Typically, IoT is expected to offer advanced connectivity of devices, systems, and services that goes beyond machine-to-machine communications (M2M) and covers a variety of protocols, domains, and applications. The interconnection of these embedded devices (including smart objects), is expected to usher in automation in nearly all fields, while also enabling advanced applications like a Smart Grid.
We may have skipped out on our 2014 predictions, but with the popularity of our 2013 SMB predictions post we thought that sharing our small business SEO outlook for the year 2015 was worth the effort. So what exactly can we expect to see happen with search engine optimization in the new year?
Can you believe it’s that time of the year again? We say goodbye to yet another year and get planning for a brand new 12 months of business, branding and hopefully growing.
Are these the things that your small business has on its New Year’s resolutions list?
Similarly to majority of small business owners I too rely on my mobile device for getting things done. Finding the right small business phone apps to help manage finances, increase productivity or simply help stay on top of things is not as easy as it seems. Here is a list of great communication apps that can help you make the most of your mobile device (information & ratings based on Android OS):
It is not a fancy new term to throw small businesses off guard and get duped into “higher fees for more services” by their marketing freelancers offering professional SEO services or worse yet, for full-time marketing employees to create further confusion than already exists surrounding search engine optimization.