As a business owner, or a new digital marketer, you may have asked yourself on more than one occasion: what is content marketing?! With what seems to be speed-of-light developments and changes in SEO practices, social media and other online branding outlets it is very difficult to maintain a steady grasp of effective marketing practices that can yield positive results. One thing in all of this hectic change remains consistent – content marketing works, and is here to stay. It feeds into SEO rankings, original content attracts participants and brand ambassadors, it builds a community and most important it encourages interactivity. So how does it work?