Email marketing is still one of the most effective ways to personally connect with customers. Yet many small and medium businesses (SMB) disregard this digital marketing option. With a number of affordable options available, businesses should be utilizing email marketing services or exploring software that will allow them to create campaigns of their own.
In case you are one of the few organizations still not sold on email marketing, perhaps this infographic will sway you to strongly consider including it as part of your branding efforts:
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Hopefully this infographic shows how important email marketing can be as part of an overall digital branding strategy. If there are any other aspects of email marketing you would be interest in let us know in the comment section!