Does Marketing Automation Make Sense for Small Business?

When majority of small business owners hear the words "marketing automation" the first thing that comes to mind is: this is something that makes sense only for startups, technology and software companies. Not to mention any budget limitations that come to mind (rightfully so, some automation tools can be costly). However, with the rise of marketing automation comes the rise of competitive (and affordable) alternatives that can work for a ...

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Marketing Automation for Small Business

Small Business Web Design Trends

Web design trends seems to be changing as fast as Google ranking factors! Small businesses can find it challenging to keep their website fresh and functional. By functional I mean having specific actions that the visitor should be guided to complete. If you're in the process of putting together a new website, have been considering a change or have simply had the same website for years, this blog post might help you get a goal-oriented website by ...

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Small Business Web Design Trends

4 Ways to Encourage Employee Social Media Use in the Workplace

With the right social media tools, leadership and support, employees can be one of the best sources of digital engagement. People want to engage with other people online! While company profiles provides a trustworthy aspect; community engagement is still more effective when it's P2P (person to person). Who better to lead the charge than employees? Inside knowledge of the business, most are already familiar with latest social networks and it ...

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Encouraging Employee Social Media Use

The Importance of Timeliness in Digital Marketing

How many times have you heard that content is king as far as digital marketing is concerned? Well, context is just as important as content. Imagine you're the owner of a professional photography camera store. A blog post you recently published on the comparison between Canon and Nikon brands gets a visitor who is just starting out, looking to do some research on the types of cameras that photographers use. They decide to sign up for your ...

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Timeliness Digital Marketing

Small Business Online Marketing on a Budget

What is the biggest challenge for small businesses in respect to online marketing? Budget. It is often the last piece considered when planning business funds. Understandably so - not many businesses have the time, expertise or resources to put towards online marketing. However, that does not mean that it should be overlooked or ignored. I am sure by now that everyone understands the importance of online marketing in driving tangible business ...

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Small Business Online Marketing on a Budget

Small Business SEO: Beyond Traditional Google Search

Posted on January 20, 2017

Welcome to never ending changes everyone! We're kicking off your web presence efforts with more SEO changes (what's new right?): the ever evolving concept of search engine rankings keeps all businesses on their toes. (more…)

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Small Business SEO: Beyond Traditional Google Search

Holiday Email Marketing Tune Up

Posted on December 1, 2016

Did you know that email marketing still yields best results? As a matter of fact according to recent email stats, when it comes to making a purchase as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. Whether you're looking to introduce email as part of your holiday marketing, or want to improve your existing efforts, you've come to the right place. Below ...

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Holiday Email Marketing Tune Up

8 Eye-Opening Canadian Small Business Stats

Posted on October 12, 2016

To celebrate small business month/week/day in Canada here are two of my favourite things in one post: small business and fascinating statistics! No fluff, no sugar coating, just straight to the point. All of these stats have been gathered from Government of Canada's Key Small Business Statistic report: (more…)

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Canadian Small Business Stats

Annoying Digital Marketing Tactics We’d Like to See Disappear

Posted on October 1, 2016

I don't think it is a huge surprise for anyone (other than those doing the spamming) that ad blockers have become the norm when browsing the web. There are plenty of irritating digital marketing tactics which led to people using not only pop up blockers, but to discontinue their consumption of content from specific publishers. What type of tactics may have led to this?  I thin the 5 below are a big reason why we've seen this shift in online ...

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Annoying Digital Marketing Tactics

The Rise of Mobile in SEO Rankings

Posted on June 1, 2016

We get to toot our own horn (so to speak) about "predicting" that mobile search will have a huge impact on search engine optimization. If you take a quick peek at our SEO predictions for 2015, mobile dominance was one of the things that was highlighted. Although not a bold claim, it definitely now is one of the major factors of ranking influence for Google (and other search engines). (more…)

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Mobile Influence in SEO Rankings