Small Business Digital Marketing Blog - NRDB

Small Business Digital Marketing Blog

Welcome stranger! This small business digital marketing blog is meant to share ideas, thoughts and resources that ultimately shine the spotlight on SMBs. Content focuses heavily on Canadian small business, but it does occasionally expand on broader small biz subjects beyond marketing and Canadian borders.

I encourage you to read, share and most importantly engage with topics that are of interest. Comment section is an easy way for business owners, industry professionals and other publishers to connect with each other. I monitor activity regularly and chime in on all comments. All that I ask is that conversation remains civil and you refrain from spamming links or promotions in the comments – there are better ways to promote your business!

Customer Reviews

Customer Reviews: Why Your Business Needs Them

Directly Improve Bottom Line Results! Did you know that having customer reviews can increase the amount of money a customer will spend? According to research, up to 31% more spending occurs after customers read excellent reviews: ...
Read More
Marketing Automation for Small Business

Does Marketing Automation Make Sense for Small Business?

When majority of small business owners hear the words "marketing automation" the first thing that comes to mind is: this is something that makes sense only for startups, technology and software companies. Not to mention any budget limitations that come to mind (rightfully so, some automation tools can be costly) ...
Read More
Small Business Web Design Trends

Small Business Web Design Trends

Web design trends seems to be changing as fast as Google ranking factors! Small businesses can find it challenging to keep their website fresh and functional. By functional I mean having specific actions that the visitor should be guided to complete. If you're in the process of putting together a ...
Read More
Encouraging Employee Social Media Use

4 Ways to Encourage Employee Social Media Use in the Workplace

With the right social media tools, leadership and support, employees can be one of the best sources of digital engagement. People want to engage with other people online! While company profiles provides a trustworthy aspect; community engagement is still more effective when it's P2P (person to person). Who better to ...
Read More
Timeliness Digital Marketing

The Importance of Timeliness in Digital Marketing

How many times have you heard that content is king as far as digital marketing is concerned? Well, context is just as important as content. Imagine you're the owner of a professional photography camera store. A blog post you recently published on the comparison between Canon and Nikon brands gets ...
Read More