The Difference Between Promotional and Engaging [Infographic]

Posted on January 2, 2014

Digital communications revolve around establishing engaging interactions with your audience. Yet many small businesses still send out non-engaging, sales oriented messages in a world where two-way conversations are encouraged. We have attempted to highlight the difference between promotional and engaging ways of interacting with your audience in the digital realm by visually pointing out the contrast of the two approaches. (more…)

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What Is Content Marketing?

Posted on September 18, 2013

As a business owner, or a new digital marketer, you may have asked yourself on more than one occasion: what is content marketing?! With what seems to be speed-of-light developments and changes in SEO practices, social media and other online branding outlets it is very difficult to maintain a steady grasp of effective marketing practices that can yield positive results. One thing in all of this hectic change remains consistent - content marketing ...

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Vacation: To Connect or Disconnect?

Posted on August 11, 2013

Vacation is one of those times of the year that we all look forward to: whether you are planning a tropical getaway or a local camping trip, vacation allows you to take time off from work and enjoy time on your own terms. However, with the advent of mobile technology we are constantly connected to our work - particularity if our work is highly digital in nature. I recently had the pleasure of going to Florida's Gulf Coast for 10 days to soak in ...

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Entrepreneurship in the Age of Digital Branding

Posted on July 8, 2013

Entrepreneurship - the cornerstone of Canadian businesses. According to Industry Canada 15.4% of Canadians were self-employed in 2011 (numbers remained steady in 2012) - with the likelihood of that percentage increasing in the upcoming years. Canada is the ideal landscape for embracing entrepreneurship and allowing passionate people, ideas and solutions to thrive. Particularly in our location (Kitchener-Waterloo, ON) there are many start-ups, ...

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Email Marketing Infographic for SMBs

Posted on June 1, 2013

Email marketing is still one of the most effective ways to personally connect with customers. Yet many small and medium businesses (SMB) disregard this digital marketing option. With a number of affordable options available, businesses should be utilizing email marketing services or exploring software that will allow them to create campaigns of their own. (more…)

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