Small Business Digital Marketing Blog
Welcome stranger! This small business digital marketing blog is meant to share ideas, thoughts and resources that ultimately shine the spotlight on SMBs. Content focuses heavily on Canadian small business, but it does occasionally expand on broader small biz subjects beyond marketing and Canadian borders.
I encourage you to read, share and most importantly engage with topics that are of interest. Comment section is an easy way for business owners, industry professionals and other publishers to connect with each other. I monitor activity regularly and chime in on all comments. All that I ask is that conversation remains civil and you refrain from spamming links or promotions in the comments – there are better ways to promote your business!
How to Find Good Employees for Small Business
As someone who has worked for a number of small organizations (and not too long ago, joined a large global employer) I can tell you that there are a number of benefits of working for small businesses. While big brands are offering talent a plethora of compensation perks, small organizations ...
Read More
Read More
Local Small Business Resilience Examples
What a year 2020 has been huh? No better resilience test for locally owned, small businesses than a global pandemic and ever changing social distancing measures. Depending on the region you're in, lockdowns have affected small businesses significantly. One thing is for sure: it's getting hard to operate and compete ...
Read More
Read More
Impact of COVID19 on Canadian Small Businesses
Early in 2020, before COVID19 shut everything down I put together a statistical overview of Canada's small business landscape - little did I know that would get turned upside down with a global pandemic. So here is an update to that original Canadian small business industry stat posts after a ...
Read More
Read More
How to Transition Your Business Online
With all the big tech companies making the news on working from home transitions and "shifting" online, have you been asking yourself on how you could transition your business online. It starts with researching your customer preferences, evaluate technology solutions and establishing ongoing training and development. Think of this digital-first ...
Read More
Read More
Bad Social Media Marketing Examples: 4 Real-Life Brands
We hear a lot of stories and stats on how social media can benefit organizations by helping them connect with customers online. As a matter of fact we put together 3 great examples of online customer service that every small business should aspire to. However, the same social media tools ...
Read More
Read More
