Welcome stranger! This small business digital marketing blog is meant to share ideas, thoughts and resources that ultimately shine the spotlight on SMBs. Content focuses heavily on Canadian small business, but it does occasionally expand on broader small biz subjects beyond marketing and Canadian borders.
I encourage you to read, share and most importantly engage with topics that are of interest. Comment section is an easy way for business owners, industry professionals and other publishers to connect with each other. I monitor activity regularly and chime in on all comments. All that I ask is that conversation remains civil and you refrain from spamming links or promotions in the comments – there are better ways to promote your business!
Caught up in all the ChatGPT hype? You’re not alone. Artificial intelligence (AI) is exploding into the day-to-day tasks faster than ever before, with ChatGPT making all the headlines. While it’s not fully bug-free, it does offer fantastic use-cases for small businesses as much as it does for large enterprises. Below is an outline of...
Living in Guelph and looking to start a business? Need help growing your existing small business? This post is meant to provide you with a quick glance at key organizations and service available within the City of Guelph aimed at entrepreneurs and business owners. Business Centre Guelph-Wellington The Business Centre is your one-stop shop...
Chatbots have made a huge impact in delivering instant information in the digital world. Is there a right chatbot solution for small business organizations? Does it really make sense for locally owned organizations? It absolutely does – and closely considering what (1) type of information, (2) how much information, (3) chatbot location and (4)...
Have you ever asked yourself which online review platform is the best for your small business? Google? Facebook? Yelp? Better Business Bureau? I've got an answer!
When majority of small business owners hear the words “marketing automation” the first thing that comes to mind is: this is something that makes sense only for startups, technology and software companies. Not to mention any budget limitations that come to mind (rightfully so, some automation tools can be costly). However, with the rise of...
What is the biggest challenge for small businesses in respect to online marketing? Budget. It is often the last piece considered when planning business funds. Understandably so – not many businesses have the time, expertise or resources to put towards online marketing. However, that does not mean that it should be overlooked or ignored. I...
We get to toot our own horn (so to speak) about “predicting” that mobile search will have a huge impact on search engine optimization. If you take a quick peek at our SEO predictions for 2015, mobile dominance was one of the things that was highlighted. Although not a bold claim, it definitely now is...
As a small business owner or marketer you’ve probably heard the term “content is king” many times by now. And one of the best ways to create and share all sorts of visual, textual, and animated content where visitors can be engaged is via blogging. As a matter of fact many industry-leading marketing brands constantly...
Small businesses often face a tough choice: try to do all of their digital marketing in house or find a suitable external resource to outsource work to. While digital marketing service providers have exploded over the last few years, it can be hard to find a company or a freelancer that is the right fit...
Marketing (particularly digital) is constantly evolving. It can be hard to keep up with ongoing changes. That is why I thought that putting a list of the latest chatter in what is happening would be helpful for the start of the new year. Some of these trends have been around for a couple of years,...
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