Digital Marketing Speaker
Training, education and workshops for locally owned small businesses.
There are plenty of conferences, events and tradeshows focusing on digital marketing. All of them use Fortune 500 companies as prime examples of the latest and greatest in the digital marketing world. My goal is to approach digital marketing topics in a way that makes sense for locally owned, small organizations across Canada. Using proven examples, best practices and creative ideas my goal is to have participants walk away with actionable digital marketing steps that will improve their bottom line. If you think your organization, team or individual contributors would benefit from a workshop or speaking engagement please feel free to contact me directly!
Previous Work
- Virtual Mentorship: Waterloo Region Small Business Centre
Organization: Waterloo Region Small Business Centre
Location: Kitchener-Waterloo, Ontario
Date: February 2021
Virtual mentorship breakout sessions focusing on Kitchener-Waterloo, Cambridge and Guelph food-related businesses. Open forum for aspiring business owners to ask questions regarding their struggles, opportunities and ideas on how to advance their businesses during COVID. I was able to participate and provide insight into online engagement and visibility for a number of various owners during three separate sessions throughout February.
- Social Media Administration: Re-Branding Update
Organization: BeePLUS Workplace Solutions
Location: North Battleford, Saskatchewan
Date: October 2020
BeePlus Workplace Solutions (formerly Bee-J’s Office Plus) revamped their entire branding & organizational identity. As part of the new shift they needed to update all of their social media platforms – including technical name changes, URLs and pathways. After running into technical approval issues – they reached out for help. After coaching them through the process they were able to finalize their transition and begin reaching out to their customers!
- Virtual Training: Digital Marketing for Local Businesses
Organization: Christie’s Office Plus
Location: Brandon, Manitoba
Date: July 2020
Christie’s Office Plus was looking to increase their local presence in a community-focused region. We were able to mutually come up with a training plan, focus strategy and assisted learning plan to get their marketing coordinator focused on developing their locally-focused digital marketing efforts
- Virtual Candidate Assessment: Onboarding & Training
Organization: Office CentralLocation: Markham, Ontario
Date: June 2020
Office Central has been experiencing growth in their business and were looking to bring on a dedicated digital marketing specialist to help them excel with B2B ecommerce. They contacted me to help vet candidates during the interview process, provide initial training and onboarding services for hired candidate.
- Annual CIS Tradeshow: Marketing Automation Focus
Organization: Canadian Independent StationersLocation: Calgary, Alberta
Date: October 2018
Canadian Independent Stationers host an annual tradeshow & conference at a different location across Canada. This specific event was held in Calgary and the focus in this session was on marketing automation. Although I don’t have an “in-action” photo – this was me exploring the city one of the evenings.
- Annual CIS AGM: Data Driven Marketing
Organization: Canadian Independent StationersLocation: Cancun, Mexico
Date: April 2018
Canadian Independent Stationers host their annual AGM at different destination locations. This specific event was held in Cancun, Mexico and the focus in this session was on data driven marketing.
- Social Media Marketing Lunch & Learn
Organization: Kitchener-Waterloo Business Women’s AssociationLocation: Kitchener, Ontario
Date: October 2017
Kitchener-Waterloo Business Women’s Association was looking for someone to cover topics in today’s social media marketing efforts: from growth, to managing time & how to best effectively use social networks to grow. Many social media topics were covered during this lunch & learn event!
- Annual CIS AGM: Custom Relationship Management Focus
Organization: Canadian Independent StationersLocation: Cancun, Mexico
Date: April 2017
Canadian Independent Stationers host their annual AGM at different destination locations. This specific event was held in Cancun, Mexico and the focus in this session was on customer relationship management.
- Annual CIS Tradeshow: Digital Ads Focus
Organization: Canadian Independent StationersLocation: St. John’s, Newfoundland & Labrador
Date: September 2015
Canadian Independent Stationers host an annual tradeshow & conference at a different location across Canada. This specific event was held in St. John’s and the focus in this session was on digital ad performance.