Caught up in all the ChatGPT hype? You’re not alone. Artificial intelligence (AI) is exploding into the day-to-day tasks faster than ever before, with ChatGPT making all the headlines. While it’s not fully bug-free, it does offer fantastic use-cases for small businesses as much as it does for large enterprises. Below is an outline of ChatGPT, among other AI tools, that can make a difference in your organization today.
OpenAI’s ChatGPT
What is it?
A chat-based AI language model that provides responses to complex questions or inquiries. It has been used to write resumes, take exams and even answer robust quantum concepts.
Where can I find it?
How does it work?
It is based on OpenAI which is trained on large quantities of text data to provide human-like responses, interactions and solve problems. Making it the most advanced artificial intelligence system (compared to Chatbot AI later in this blog post) that is the closest to human based interactions to date.
Where can it be helpful?
While ChatGPT has been used to answer all sorts of quirky questions, pass university law exams and help people write their resumes. It has the potential to augment business efforts like never seen before. Need to put together a comprehensive business plan for a bank loan? ChatGPT might be able to do that! Looking to create a job post for a sales person ideal for your small business? ChatGPT might do that.
We are still in early infancy and it hasn’t been problem free. But as this AI system advances so too will its applications in the business world.
AdCreative.ai
What is it?
Generates creative design ads for search engine marketing (SEM) or social media ads to help businesses quickly pull together campaign creative.
Where can I find it?
How does it work?
AiAdvertising uses machine learning (ML) and artificial intelligence (AI) to hyper-focus ads to a virtually personal level. Eliminating bad targeting and getting businesses and professionals the most out of their marketing dollars. As a matter of fact, this platform uses OepnAI’s ChatGPT to make some of its services functional.
Where can it be helpful?
Creating social posts, digital advertisements or running paid campaigns online. These tools eliminate the need for lengthy creative processes by generating the correct copy, design and output that matches each platform seamlessly. They already integrate with Google Ads,
Grammarly AI Communication Assistance
What is it?
A service that helps individuals, organizations, education institutions and enterprises write clearly. It offers a free version if you’re interested in testing its capabilities before committing to a paid-tier option with more features.
Where can I find it?
How does it work?
Using machine learning (ML) and deep learning, Grammarly is able to process a paragraph, blog post, article or any other written content to offer suggestions that improve sentence construction alongside a clear message output. The organization claims to break ground on new natural language processing (NLP) research which gives it the capability to make writing improvements sound ‘human-like’.
Where can it be helpful?
Still writing a blog in 2023? Perfect use for something like Grammarly!
Have a long social post for LinkedIn (or any other social platform)? Run it through Grammarly.
You get the idea – it is a fantastic tool that can aid any digital content. While it doesn’t replace writing itself (like ChatGPT) – it is an editor to take your writing to the next level. Unfortunately, I did not use it for this post but may be exploring using it in the future!
ChatBot AI
What is it?
Chat software aimed at providing automated customer service in real-time using intelligent responses.
Where can I find it?
How does it work?
Similar to Grammarly – this platform relies on machine learning to continuously learn and improve interactions with users based off of natural language processing. Basically analyzes users input during chat sessions and starts to understand needs to better respond using AI. It allows for admins to associate keywords alongside the machine learning to associate certain questions or inquries with most appropriate responses to fully tailor the service with AI alongside human input.
Where can it be helpful?
This one is fairly obvious – websites, landing pages, social media or anywhere your customers prefer to interact with you. As a matter of fact it has already developed integrations with Shopify, Facebook Messenger and WordPress (just to name a few). Making it easy for business owners to easily setup with their existing platforms.
This is just a small sample list of AI tools that any business could use today. Are there any you see not listed here? Let other readers know in the comments below!
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