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Bad Social Media Marketing Examples: 4 Real-Life Brands

We hear a lot of stories and stats on how social media can benefit organizations by helping them connect with customers online. As a matter of fact we put together 3 great examples of online customer service that every small business should aspire to. However, the same social media tools can also have the opposite results for organizations: negative aura surrounding ...

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Why SMBs Fall Short With Social Media Customer Service

When you think of social media for business purposes what comes to mind? Most likely marketing or outreach efforts. As business professionals we've been conditioned to associate social networks with sales and marketing. In reality, social platforms can be much more than that. They can provide a critical element to your customer service efforts. Engaging existing ...

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