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Bad Social Media Marketing Examples: 4 Real-Life Brands

We hear a lot of stories and stats on how social media can benefit organizations by helping them connect with customers online. As a matter of fact we put together 3 great examples of online customer service that every small business should aspire to. However, the same social media tools can also have the opposite results for organizations: negative aura surrounding ...

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4 Ways to Encourage Employee Social Media Use in the Workplace

With the right social media tools, leadership and support, employees can be one of the best sources of digital engagement. People want to engage with other people online! While company profiles provides a trustworthy aspect; community engagement is still more effective when it's P2P (person to person). Who better to lead the charge than employees? Inside knowledge of ...

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