Welcome stranger! This small business digital marketing blog is meant to share ideas, thoughts and resources that ultimately shine the spotlight on SMBs. Content focuses heavily on Canadian small business, but it does occasionally expand on broader small biz subjects beyond marketing and Canadian borders.
I encourage you to read, share and most importantly engage with topics that are of interest. Comment section is an easy way for business owners, industry professionals and other publishers to connect with each other. I monitor activity regularly and chime in on all comments. All that I ask is that conversation remains civil and you refrain from spamming links or promotions in the comments – there are better ways to promote your business!
The answer is no. As far as SEO is concerned, your business DOES NOT need to pay to be listed on Yellow Pages. This is a question that comes up often when I talk to small businesses about their online marketing efforts. Majority of business owners receive phone calls from YP (Yellow Pages) representatives with...
When you think of social media for business purposes what comes to mind? Most likely marketing or outreach efforts. As business professionals we’ve been conditioned to associate social networks with sales and marketing. In reality, social platforms can be much more than that. They can provide a critical element to your customer service efforts. Engaging...
Not all websites are created equal. Not all website platforms are created equal. With such a large variety of website design options – small businesses are often faced with conflicting information on what would be the best web direction for their organizations. Should you do it yourself (Wix)? Should you hire a freelancer (someone like...
Have you ever asked yourself which online review platform is the best for your small business? Google? Facebook? Yelp? Better Business Bureau? I've got an answer!
Directly Improve Bottom Line Results! Did you know that having customer reviews can increase the amount of money a customer will spend? According to research, up to 31% more spending occurs after customers read excellent reviews:
When majority of small business owners hear the words “marketing automation” the first thing that comes to mind is: this is something that makes sense only for startups, technology and software companies. Not to mention any budget limitations that come to mind (rightfully so, some automation tools can be costly). However, with the rise of...
Web design trends seems to be changing as fast as Google ranking factors! Small businesses can find it challenging to keep their website fresh and functional. By functional I mean having specific actions that the visitor should be guided to complete. If you’re in the process of putting together a new website, have been considering...
With the right social media tools, leadership and support, employees can be one of the best sources of digital engagement. People want to engage with other people online! While company profiles provides a trustworthy aspect; community engagement is still more effective when it’s P2P (person to person). Who better to lead the charge than employees?...
How many times have you heard that content is king as far as digital marketing is concerned? Well, context is just as important as content. Imagine you’re the owner of a professional photography camera store. A blog post you recently published on the comparison between Canon and Nikon brands gets a visitor who is just...
What is the biggest challenge for small businesses in respect to online marketing? Budget. It is often the last piece considered when planning business funds. Understandably so – not many businesses have the time, expertise or resources to put towards online marketing. However, that does not mean that it should be overlooked or ignored. I...
Sign up for the latest blog topics in your inbox. No other junk in your inbox, just blog posts every few months!
©2024 NR Digital Branding. All rights reserved | Privacy Policy