Welcome stranger! This small business digital marketing blog is meant to share ideas, thoughts and resources that ultimately shine the spotlight on SMBs. Content focuses heavily on Canadian small business, but it does occasionally expand on broader small biz subjects beyond marketing and Canadian borders.
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If you have a website or a social media presence with any sort of contact information (especially a publicly published email) you have, or still do, probably received some sort of email marketing indicating that your website rankings are below the first page of Google. Similarly, the same proposal indicates how the sender can work...
We usually talk about all of the different online marketing tactics, strategies, services, etc. But what if, as a small business owner, you’re somewhat familiar with these efforts and are looking to do majority of the work yourself? Luckily we have decided to do the hard work of researching resources for you and share some...
What is Semantic SEO? It is not a fancy new term to throw small businesses off guard and get duped into “higher fees for more services” by their marketing freelancers offering professional SEO services or worse yet, for full-time marketing employees to create further confusion than already exists surrounding search engine optimization.
I am not a 100% sure what makes small-medium business marketing managers/owners shut down the idea of investing and dedicating resources into digital efforts. Over a somewhat short, albeit exciting career in integrated marketing I have come across a number of decision makers who have simply refused to get involved (whether small or fully integrated)...
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