Welcome stranger! This small business digital marketing blog is meant to share ideas, thoughts and resources that ultimately shine the spotlight on SMBs. Content focuses heavily on Canadian small business, but it does occasionally expand on broader small biz subjects beyond marketing and Canadian borders.
I encourage you to read, share and most importantly engage with topics that are of interest. Comment section is an easy way for business owners, industry professionals and other publishers to connect with each other. I monitor activity regularly and chime in on all comments. All that I ask is that conversation remains civil and you refrain from spamming links or promotions in the comments – there are better ways to promote your business!
Web design trends seems to be changing as fast as Google ranking factors! Small businesses can find it challenging to keep their website fresh and functional. By functional I mean having specific actions that the visitor should be guided to complete. If you’re in the process of putting together a new website, have been considering...
With the right social media tools, leadership and support, employees can be one of the best sources of digital engagement. People want to engage with other people online! While company profiles provides a trustworthy aspect; community engagement is still more effective when it’s P2P (person to person). Who better to lead the charge than employees?...
How many times have you heard that content is king as far as digital marketing is concerned? Well, context is just as important as content. Imagine you’re the owner of a professional photography camera store. A blog post you recently published on the comparison between Canon and Nikon brands gets a visitor who is just...
Welcome to never ending changes everyone! We’re kicking off your web presence efforts with more SEO changes (what’s new right?): the ever evolving concept of search engine rankings keeps all businesses on their toes.
I don’t think it is a huge surprise for anyone (other than those doing the spamming) that ad blockers have become the norm when browsing the web. There are plenty of irritating digital marketing tactics which led to people using not only pop up blockers, but to discontinue their consumption of content from specific publishers....
Sometimes I get caught up talking about all the technical aspects of search engine rankings and website design that I forget to cover the basics: how to get started with digital marketing. Early adapters are already well on their way and can digest the somewhat-technical information shared about the topic. However, business owners or marketers...
We get to toot our own horn (so to speak) about “predicting” that mobile search will have a huge impact on search engine optimization. If you take a quick peek at our SEO predictions for 2015, mobile dominance was one of the things that was highlighted. Although not a bold claim, it definitely now is...
As a small business owner or marketer you’ve probably heard the term “content is king” many times by now. And one of the best ways to create and share all sorts of visual, textual, and animated content where visitors can be engaged is via blogging. As a matter of fact many industry-leading marketing brands constantly...
Small businesses often face a tough choice: try to do all of their digital marketing in house or find a suitable external resource to outsource work to. While digital marketing service providers have exploded over the last few years, it can be hard to find a company or a freelancer that is the right fit...
Publishers are frustrated and taking action. Readers with ad blockers are increasing in number. Advertisers are questioning paid ads. The online advertising industry is going bonkers over ad blockers. Surprisingly, ad blockers have just started to take off in the last couple of months. Personally, I’ve been using one for a couple of years now....
Sign up for the latest blog topics in your inbox. No other junk in your inbox, just blog posts every few months!
©2024 NR Digital Branding. All rights reserved | Privacy Policy