Welcome stranger! This small business digital marketing blog is meant to share ideas, thoughts and resources that ultimately shine the spotlight on SMBs. Content focuses heavily on Canadian small business, but it does occasionally expand on broader small biz subjects beyond marketing and Canadian borders.
I encourage you to read, share and most importantly engage with topics that are of interest. Comment section is an easy way for business owners, industry professionals and other publishers to connect with each other. I monitor activity regularly and chime in on all comments. All that I ask is that conversation remains civil and you refrain from spamming links or promotions in the comments – there are better ways to promote your business!
Marketing (particularly digital) is constantly evolving. It can be hard to keep up with ongoing changes. That is why I thought that putting a list of the latest chatter in what is happening would be helpful for the start of the new year. Some of these trends have been around for a couple of years,...
Brand Personality, What Is It? We often hear the phrase “Brand Personality” thrown around by marketing gurus – but what really is it? Is it meant for big brands using agencies? How can small business create one? All great questions. Simply put, brand personality is how your business and the associated products or services, are...
Kitchener-Waterloo has become somewhat of a high tech startup hotbed, and for us long-time residents it is no surprise. With a number of exceptional schools for both the humanities, technology, science and business, the KW area was bound to reap the benefits eventually.
The truth, much like many small business questions, is that the answer to this question is “it depends”. Not because it is the safe answer, but because it is the most appropriate one. A lot of small businesses vary in how they function; operations, growth, comfort level with a non-employee resource such as a freelancer...
If you have a website or a social media presence with any sort of contact information (especially a publicly published email) you have, or still do, probably received some sort of email marketing indicating that your website rankings are below the first page of Google. Similarly, the same proposal indicates how the sender can work...
Internet of Things, or as the new IoT abbreviation is starting to take precedence, is sweeping the business world. It is all around us – from CES technology shows to business columns, but what is IoT? And more importantly how will the Internet of Things affect small business? Before I get into the influences, it...
What is Semantic SEO? It is not a fancy new term to throw small businesses off guard and get duped into “higher fees for more services” by their marketing freelancers offering professional SEO services or worse yet, for full-time marketing employees to create further confusion than already exists surrounding search engine optimization.
I am sure by now that your business has been involved in some sort of online customer service via social media channels, review portals, online chats or email. A lot of small businesses present on the web have, so what is it that truly leaves a memorable impression for customers? Much like any other branding...
Lead generation is what it’s all about at the end of the day: all business owners and marketing professionals essentially want to increase leads or opportunities for creating repeat customers or new business. However, what happens when you are ready to sell the product and/or service but the lead (potential/returning customer) is not ready to...
By now you may have created social media profiles on behalf of your organization, developed a solid website and gotten a number of likes in various social spheres. Now what? The next step after this is something that SMB organizations seem to struggle with the most – transitioning from “we are on social media” to...
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