Welcome stranger! This small business digital marketing blog is meant to share ideas, thoughts and resources that ultimately shine the spotlight on SMBs. Content focuses heavily on Canadian small business, but it does occasionally expand on broader small biz subjects beyond marketing and Canadian borders.
I encourage you to read, share and most importantly engage with topics that are of interest. Comment section is an easy way for business owners, industry professionals and other publishers to connect with each other. I monitor activity regularly and chime in on all comments. All that I ask is that conversation remains civil and you refrain from spamming links or promotions in the comments – there are better ways to promote your business!
To celebrate small business month/week/day in Canada here are two of my favourite things in one post: small business and fascinating statistics! No fluff, no sugar coating, just straight to the point. All of these stats have been gathered from Government of Canada’s Key Small Business Statistic report:
Sometimes I get caught up talking about all the technical aspects of search engine rankings and website design that I forget to cover the basics: how to get started with digital marketing. Early adapters are already well on their way and can digest the somewhat-technical information shared about the topic. However, business owners or marketers...
As a small business owner or marketer you’ve probably heard the term “content is king” many times by now. And one of the best ways to create and share all sorts of visual, textual, and animated content where visitors can be engaged is via blogging. As a matter of fact many industry-leading marketing brands constantly...
Brand Personality, What Is It? We often hear the phrase “Brand Personality” thrown around by marketing gurus – but what really is it? Is it meant for big brands using agencies? How can small business create one? All great questions. Simply put, brand personality is how your business and the associated products or services, are...
Kitchener-Waterloo has become somewhat of a high tech startup hotbed, and for us long-time residents it is no surprise. With a number of exceptional schools for both the humanities, technology, science and business, the KW area was bound to reap the benefits eventually.
The truth, much like many small business questions, is that the answer to this question is “it depends”. Not because it is the safe answer, but because it is the most appropriate one. A lot of small businesses vary in how they function; operations, growth, comfort level with a non-employee resource such as a freelancer...
Did you know October is the official small business month in Canada? Whether you knew or not, we should all take the time and show our appreciation for every contributor, organization and person involved in small business. Small businesses account for 98% of all employer business Canada and approximately 48% of Canadians work in a...
I am sure by now that your business has been involved in some sort of online customer service via social media channels, review portals, online chats or email. A lot of small businesses present on the web have, so what is it that truly leaves a memorable impression for customers? Much like any other branding...
I am not a 100% sure what makes small-medium business marketing managers/owners shut down the idea of investing and dedicating resources into digital efforts. Over a somewhat short, albeit exciting career in integrated marketing I have come across a number of decision makers who have simply refused to get involved (whether small or fully integrated)...
Vacation is one of those times of the year that we all look forward to: whether you are planning a tropical getaway or a local camping trip, vacation allows you to take time off from work and enjoy time on your own terms. However, with the advent of mobile technology we are constantly connected to...
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