Welcome stranger! This small business digital marketing blog is meant to share ideas, thoughts and resources that ultimately shine the spotlight on SMBs. Content focuses heavily on Canadian small business, but it does occasionally expand on broader small biz subjects beyond marketing and Canadian borders.
I encourage you to read, share and most importantly engage with topics that are of interest. Comment section is an easy way for business owners, industry professionals and other publishers to connect with each other. I monitor activity regularly and chime in on all comments. All that I ask is that conversation remains civil and you refrain from spamming links or promotions in the comments – there are better ways to promote your business!
Caught up in all the ChatGPT hype? You’re not alone. Artificial intelligence (AI) is exploding into the day-to-day tasks faster than ever before, with ChatGPT making all the headlines. While it’s not fully bug-free, it does offer fantastic use-cases for small businesses as much as it does for large enterprises. Below is an outline of...
With all the big tech companies making the news on working from home transitions and “shifting” online, have you been asking yourself on how you could transition your business online. It starts with researching your customer preferences, evaluate technology solutions and establishing ongoing training and development. Think of this digital-first transition as a process more...
We hear a lot of stories and stats on how social media can benefit organizations by helping them connect with customers online. As a matter of fact we put together 3 great examples of online customer service that every small business should aspire to. However, the same social media tools can also have the opposite...
While PPC advertising, like Google Ads, requires regular spend to reach an audience it can be a key digital marketing channel for small businesses trying to convert targeted sets of customers at the right buying stage. A question I often get from customers is if their business should pay to advertise on Google. Is it...
The answer is no. As far as SEO is concerned, your business DOES NOT need to pay to be listed on Yellow Pages. This is a question that comes up often when I talk to small businesses about their online marketing efforts. Majority of business owners receive phone calls from YP (Yellow Pages) representatives with...
When you think of social media for business purposes what comes to mind? Most likely marketing or outreach efforts. As business professionals we’ve been conditioned to associate social networks with sales and marketing. In reality, social platforms can be much more than that. They can provide a critical element to your customer service efforts. Engaging...
Not all websites are created equal. Not all website platforms are created equal. With such a large variety of website design options – small businesses are often faced with conflicting information on what would be the best web direction for their organizations. Should you do it yourself (Wix)? Should you hire a freelancer (someone like...
Have you ever asked yourself which online review platform is the best for your small business? Google? Facebook? Yelp? Better Business Bureau? I've got an answer!
Directly Improve Bottom Line Results! Did you know that having customer reviews can increase the amount of money a customer will spend? According to research, up to 31% more spending occurs after customers read excellent reviews:
When majority of small business owners hear the words “marketing automation” the first thing that comes to mind is: this is something that makes sense only for startups, technology and software companies. Not to mention any budget limitations that come to mind (rightfully so, some automation tools can be costly). However, with the rise of...
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