Welcome stranger! This small business digital marketing blog is meant to share ideas, thoughts and resources that ultimately shine the spotlight on SMBs. Content focuses heavily on Canadian small business, but it does occasionally expand on broader small biz subjects beyond marketing and Canadian borders.
I encourage you to read, share and most importantly engage with topics that are of interest. Comment section is an easy way for business owners, industry professionals and other publishers to connect with each other. I monitor activity regularly and chime in on all comments. All that I ask is that conversation remains civil and you refrain from spamming links or promotions in the comments – there are better ways to promote your business!
Living in Guelph and looking to start a business? Need help growing your existing small business? This post is meant to provide you with a quick glance at key organizations and service available within the City of Guelph aimed at entrepreneurs and business owners. Business Centre Guelph-Wellington The Business Centre is your one-stop shop...
What a year 2020 has been huh? No better resilience test for locally owned, small businesses than a global pandemic and ever changing social distancing measures. Depending on the region you’re in, lockdowns have affected small businesses significantly. One thing is for sure: it’s getting hard to operate and compete with the “big names” in...
As someone who has worked for a number of small organizations (and not too long ago, joined a large global employer) I can tell you that there are a number of benefits of working for small businesses. While big brands are offering talent a plethora of compensation perks, small organizations often get overlooked in finding...
Early in 2020, before COVID19 shut everything down I put together a statistical overview of Canada’s small business landscape – little did I know that would get turned upside down with a global pandemic. So here is an update to that original Canadian small business industry stat posts after a few months of COVID impact:
With all the big tech companies making the news on working from home transitions and “shifting” online, have you been asking yourself on how you could transition your business online. It starts with researching your customer preferences, evaluate technology solutions and establishing ongoing training and development. Think of this digital-first transition as a process more...
**UPDATE: 2020 stats with COVID19 impact Canada’s economic mix involves a heavy focus on small businesses. Whether you have a general curiosity in understanding how small business make-up our overall economy or need data on how to improve the focus of your own business, these statistics will provide some interesting discoveries. This post breaks down...
The answer is no. As far as SEO is concerned, your business DOES NOT need to pay to be listed on Yellow Pages. This is a question that comes up often when I talk to small businesses about their online marketing efforts. Majority of business owners receive phone calls from YP (Yellow Pages) representatives with...
Have you ever asked yourself which online review platform is the best for your small business? Google? Facebook? Yelp? Better Business Bureau? I've got an answer!
Directly Improve Bottom Line Results! Did you know that having customer reviews can increase the amount of money a customer will spend? According to research, up to 31% more spending occurs after customers read excellent reviews:
What is the biggest challenge for small businesses in respect to online marketing? Budget. It is often the last piece considered when planning business funds. Understandably so – not many businesses have the time, expertise or resources to put towards online marketing. However, that does not mean that it should be overlooked or ignored. I...
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