Welcome stranger! This small business digital marketing blog is meant to share ideas, thoughts and resources that ultimately shine the spotlight on SMBs. Content focuses heavily on Canadian small business, but it does occasionally expand on broader small biz subjects beyond marketing and Canadian borders.
I encourage you to read, share and most importantly engage with topics that are of interest. Comment section is an easy way for business owners, industry professionals and other publishers to connect with each other. I monitor activity regularly and chime in on all comments. All that I ask is that conversation remains civil and you refrain from spamming links or promotions in the comments – there are better ways to promote your business!
Early in 2020, before COVID19 shut everything down I put together a statistical overview of Canada’s small business landscape – little did I know that would get turned upside down with a global pandemic. So here is an update to that original Canadian small business industry stat posts after a few months of COVID impact:
**UPDATE: 2020 stats with COVID19 impact Canada’s economic mix involves a heavy focus on small businesses. Whether you have a general curiosity in understanding how small business make-up our overall economy or need data on how to improve the focus of your own business, these statistics will provide some interesting discoveries. This post breaks down...
Not all websites are created equal. Not all website platforms are created equal. With such a large variety of website design options – small businesses are often faced with conflicting information on what would be the best web direction for their organizations. Should you do it yourself (Wix)? Should you hire a freelancer (someone like...
Have you ever asked yourself which online review platform is the best for your small business? Google? Facebook? Yelp? Better Business Bureau? I've got an answer!
Web design trends seems to be changing as fast as Google ranking factors! Small businesses can find it challenging to keep their website fresh and functional. By functional I mean having specific actions that the visitor should be guided to complete. If you’re in the process of putting together a new website, have been considering...
What is the biggest challenge for small businesses in respect to online marketing? Budget. It is often the last piece considered when planning business funds. Understandably so – not many businesses have the time, expertise or resources to put towards online marketing. However, that does not mean that it should be overlooked or ignored. I...
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