Welcome stranger! This small business digital marketing blog is meant to share ideas, thoughts and resources that ultimately shine the spotlight on SMBs. Content focuses heavily on Canadian small business, but it does occasionally expand on broader small biz subjects beyond marketing and Canadian borders.
I encourage you to read, share and most importantly engage with topics that are of interest. Comment section is an easy way for business owners, industry professionals and other publishers to connect with each other. I monitor activity regularly and chime in on all comments. All that I ask is that conversation remains civil and you refrain from spamming links or promotions in the comments – there are better ways to promote your business!
Caught up in all the ChatGPT hype? You’re not alone. Artificial intelligence (AI) is exploding into the day-to-day tasks faster than ever before, with ChatGPT making all the headlines. While it’s not fully bug-free, it does offer fantastic use-cases for small businesses as much as it does for large enterprises. Below is an outline of...
Living in Guelph and looking to start a business? Need help growing your existing small business? This post is meant to provide you with a quick glance at key organizations and service available within the City of Guelph aimed at entrepreneurs and business owners. Business Centre Guelph-Wellington The Business Centre is your one-stop shop...
Chatbots have made a huge impact in delivering instant information in the digital world. Is there a right chatbot solution for small business organizations? Does it really make sense for locally owned organizations? It absolutely does – and closely considering what (1) type of information, (2) how much information, (3) chatbot location and (4)...
What a year 2020 has been huh? No better resilience test for locally owned, small businesses than a global pandemic and ever changing social distancing measures. Depending on the region you’re in, lockdowns have affected small businesses significantly. One thing is for sure: it’s getting hard to operate and compete with the “big names” in...
As someone who has worked for a number of small organizations (and not too long ago, joined a large global employer) I can tell you that there are a number of benefits of working for small businesses. While big brands are offering talent a plethora of compensation perks, small organizations often get overlooked in finding...
Early in 2020, before COVID19 shut everything down I put together a statistical overview of Canada’s small business landscape – little did I know that would get turned upside down with a global pandemic. So here is an update to that original Canadian small business industry stat posts after a few months of COVID impact:
With all the big tech companies making the news on working from home transitions and “shifting” online, have you been asking yourself on how you could transition your business online. It starts with researching your customer preferences, evaluate technology solutions and establishing ongoing training and development. Think of this digital-first transition as a process more...
We hear a lot of stories and stats on how social media can benefit organizations by helping them connect with customers online. As a matter of fact we put together 3 great examples of online customer service that every small business should aspire to. However, the same social media tools can also have the opposite...
**UPDATE: 2020 stats with COVID19 impact Canada’s economic mix involves a heavy focus on small businesses. Whether you have a general curiosity in understanding how small business make-up our overall economy or need data on how to improve the focus of your own business, these statistics will provide some interesting discoveries. This post breaks down...
While PPC advertising, like Google Ads, requires regular spend to reach an audience it can be a key digital marketing channel for small businesses trying to convert targeted sets of customers at the right buying stage. A question I often get from customers is if their business should pay to advertise on Google. Is it...
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