When majority of small business owners hear the words “marketing automation” the first thing that comes to mind is: this is a something that makes sense only for startups, technology and software companies. Not to mention any budget limitations that come to mind (rightfully so, some automation tools can be costly). However, with the rise of marketing automation comes the rise of competitive (and affordable) alternatives that can work for a business of any size. Including local, mom and pop type of shops.
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