Impact of COVID19 on Canadian Small Businesses

Early in 2020, before COVID19 shut everything down I put together a statistical overview of Canada's small business landscape - little did I know that would get turned upside down with a global pandemic. So here is an update to that original Canadian small business industry stat posts after a few months of COVID impact: (more…)

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COVID19 Small Business Impact Stats

How to Transition Your Business Online

With all the big tech companies making the news on working from home transitions and "shifting" online, have you been asking yourself on how you could transition your business online. It starts with researching your customer preferences, evaluate technology solutions and establishing ongoing training and development. Think of this digital-first transition as a process more than a one-time destination. Things are constantly changing digitally. ...

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How to Transition Your Business Online

Bad Social Media Marketing Examples: 4 Real-Life Brands

We hear a lot of stories and stats on how social media can benefit organizations by helping them connect with customers online. As a matter of fact we put together 3 great examples of online customer service that every small business should aspire to. However, the same social media tools can also have the opposite results for organizations: negative aura surrounding the brand. How is this possible? For one, no one can control the flow and ...

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3 Examples of How NOT To Act on Social Media

2020 Canadian Small Business Stats

**UPDATE: 2020 stats with COVID19 impact Canada's economic mix involves a heavy focus on small businesses. Whether you have a general curiosity in understanding how small business make-up our overall economy or need data on how to improve the focus of your own business, these statistics will provide some interesting discoveries. This post breaks down small business stats by 3 categories: business size, ownership demographics and sector breakd...

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2020 Canadian Small Business Stats

Should Your Business Pay to Advertise on Google?

Posted on November 17, 2019

While PPC advertising, like Google Ads, requires regular spend to reach an audience it can be a key digital marketing channel for small businesses trying to convert targeted sets of customers at the right buying stage. A question I often get from customers is if their business should pay to advertise on Google. Is it worth it? (more…)

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Should Your Business Be Paying for Ads?

Should My Business Pay to Be Listed on Yellow Pages?

The answer is no. As far as SEO is concerned, your business DOES NOT need to pay to be listed on Yellow Pages. This is a question that comes up often when I talk to small businesses about their online marketing efforts. Majority of business owners receive phone calls from YP (Yellow Pages) representatives with offers of getting to top of category results. These are often misinterpreted as Google results, as opposed to Yellow Pages search ...

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Should My Business Pay to be Listed on Yellow Pages?

Why SMBs Fall Short With Social Media Customer Service

When you think of social media for business purposes what comes to mind? Most likely marketing or outreach efforts. As business professionals we've been conditioned to associate social networks with sales and marketing. In reality, social platforms can be much more than that. They can provide a critical element to your customer service efforts. Engaging existing customers with real-time, genuine support can result in 20%-40% higher spend from ...

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Social Media Customer Service

Basics of Creating a Small Business Website

Not all websites are created equal. Not all website platforms are created equal. With such a large variety of website design options¬† - small businesses are often faced with conflicting information on what would be the best web direction for their organizations. Should you do it yourself (Wix)? Should you hire a freelancer (someone like me)? Wordpress vs Drupal? Monthly maintenance package vs. one-time fee? (more…)

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Basics of Creating Small Business Websites

Choosing the Right Online Customer Review Platform

Have you ever asked yourself which online review platform is the best for your small business? Google? Facebook? Yelp? Better Business Bureau? (more…)

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Online Review Platforms

Customer Reviews: Why Your Business Needs Them

Directly Improve Bottom Line Results! Did you know that having customer reviews can increase the amount of money a customer will spend? According to research, up to 31% more spending occurs after customers read excellent reviews: (more…)

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Customer Reviews